Tackle Food Waste

eCommerce Campaign, Brand Partnership

AD: Amelia Carney

CW: Jordan Gravely

CD: Casey Diehl, Sara Driscoll, Logan Allanson

Ziploc partners with the Food Recovery Network (FRN) on Super Bowl Sunday to Tackle Food Waste.

This was my first time pitching something for Super Bowl, and we made it to client! The concept is super simple, and in line with Ziploc’s goal of being “The Product Preventing Food Waste”: a brand partnership with the FRN, an organization dedicated to wiping out food waste at big events like Super Bowl Sunday.

SC Johnson is very commerce-centric, so the task was to come up with an ecomm activation that would occur leading up to and during the big game, so no film 😉

The Idea

In January, Ziploc will recruit shoppers to join the recovery effort *ahead* of time. Bring the mantra of the FRN back home, by saving and salvaging your own leftovers with Ziploc.
Every Ziploc Bag bought in January will be matched for the FRN.
On Super Bowl Sunday, Ziploc will be on the ground supporting the FRN effort, who will be decked out in Ziploc blue.

Client fucking loved it. So…

Ziploc will become an official sponsor of the FRN in 2025, and the partnership will officially be part of their brand platform.