STEM NVR Bugged Ketchup

AD/Designer: Amelia Carney

Copywriter: Jordan Gravely

CD: Sergio Leon & Tim Schoenmacker

Did you know the FDA allows about 30 fruit fly eggs to be in every 100 grams of ketchup?

For reference, 100 grams of ketchup is two tablespoons. STEM knows how horrifying that is— and we also saw this as the ultimate product demo challenge. Using our pesticide-free products, we would produce America’s first truly Unbugged Ketchup, 100% Bug Free guarenteed. And we’d create a documentary to show the entire process of how we did it!

First, the product:

Using the STEM Light Trap, we’d partner with local makers to grow beautiful batches of unbugged tomatoes.

These are the grow houses we envisioned…

STEM NVR Bugged Ketchup

Did you know the FDA allows about 30 fruit fly eggs to be in every 100 grams of ketchup?

First, the product:

Using the STEM Light Trap, we’d partner with local makers to grow beautiful batches of unbugged tomatoes.

…creating our beautiful ketchup, to be sold at local markets across the country.

And to seed the documentary (pun 1000% intended lol) we’d send out these amazing influencer boxes.