Unfiltered Kidney Conversations

UGC & Paid Social

AD: Amelia Carney

CW: Jules Herrick

CD: Karen Meilands

Meet Kevin the Kidney.

Kevin the Kidney is AstraZeneca’s very cute, very versatile cartoon spokesperson for CKD (chronic kidney disease) awareness. Through a longstanding social campaign designated for people suffering from the disease, Kevin shares tips and tricks for a better quality of life.

And of course info-heavy posts that aren’t as cute as Kevin.