The Windex Guy

A once-in-a-lifetime opportunity to use Taylor Swift’s presence at the Super Bowl for a huge surge in brand recognition– for the price of a ticket.

AD: Amelia Carney
CW: Jordan Gravely
CD: Sebastian Cuevas & Sergio Leon

The Windex Guy would be a symbol.

Definitely goofy, hilarious, ridiculous— and all in good fun. Because we found out that while T Swift is there to support her boyfriend Travis, she has also become the NFL’s top supporter by bringing more than a million new fans to the game. And she’s on screen for less than 20 seconds of the game. It’s WILD— but not as wild as not capitalizing on that viewership, right?

Here are the highlights…

We wanted Windex to be seen by everybody— and EVERYBODY watches T Swift. We would capitalize on her viewership and make this a positive experience for her as well: everybody sees us, wiping T Swift’s window, so T Swift gets to see Travis as clearly as possible.