Time to Break Out the Good Stuff
360 Campaign
AD: Amelia Carney, Erika Wolfel
CW: Jordan Gravely
CD: David Metcalf, Logan Allanson, Ben Griffiths
Once you have good stuff, you should be using good stuff to clean!
To bring the campaign to life, we capitalized on the moments when life gets an upgrade.
Take dating, for example…
You finally found your person!
Amazing— until you look around and you’re suddenly overwhelmed by the mediocre job you’ve done cleaning up to this point.
That’s where our path to purchase comes in! Click, shop, buy.
As a bonus, one lucky winner will receive a sponsored date night from Windex, Pledge & Scrubbing Bubbles.
Another life upgrade we tapped into was wellness routines.
We’re not 22 anymore— BUT there are some good things about that, like not living like a 22 year old anymore. And we know life feels better when we’ve got our wellness routines established. Smart watches figured that out, too. So we were like, okay let’s make cleaning routines part of the goal you can meet in your Smart Watch’s fitness tracker!
SCJ is also going to partner with home-fitness influencers who make cleaning their spaces with the Good Stuff part of their routine for a better, cleaner workout. This shoppable content will create a direct path to purchase to the SCJ Home Cleaning store page. Discounts can be applied based on meeting “Cleaning” Smart Watch goals!
With great life upgrades can come great losses of personal time.
The third life upgrade we focused on was having kids. It’s hard to stick to a cleaning routine when those bundles of joy are all you have time to care about.
So we came up with a way to help you grab A Clean 10 Minutes, wherever that fits into your parental schedule.
SC Johnson will partner with a range of podcast hosts, from relationship gurus to sports superstars, to create A Clean 10 Minutes: a library of sponsored content to clean to, each episode lasting exactly 10 minutes so you know you’re not wasting any more time than you have to away from your true priorities.
Time to Break Out the Good Stuff also has digital & in-store localization tactics…
Banners
In-Store
Brand Store Page
