Up The Antibodies

Digital Campaign, BTL

AD: Multiple (me included lol)

CW: Multiple

CD: Brian Wood

Up The Antibodies, Dude.

Total transparency: Up The Antibodies was already in full swing when I joined the Edelman AZ team. BUT I did get to touch a little bit of the BTL work, which is what’s shown. I was thrilled to touch it at all– working with The Dude in any capacity is an honor.

Plus, I was asked to put my spin on AZ’s graphic style and arrow mark. Using their design system and iconic color palette I created a bold, vibrant social video.